Author Archives: Philip Webb

5 digital marketing techniques to attract more customers to your spa

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Every business is unique. Therefore, the marketing strategies of each business are also unique. It is also true for spa or salon businesses like Vimi Medi Spa. Here are 5 digital marketing techniques that will attract more customers to your spa or salon:

1. Engaging content

The content of your website must be engaging. You must try to answer common questions using quality contents. You can look for the questions people are searching for in Google. You can simply start typing a question and see what autocompletes show. Try to have answers to these questions in your content. Common questions can be ‘what are the benefits of steam bath?’ or ‘how long can I use sauna?’, etc.

2. Use Facebook’s Targeted Advertising

You can create a campaign targeting present fans, new fans, or both. Your post should be compelling and include eye-catching pictures. A post with 10% click-through-rate and $0.50-$0.30 cost per engagement is very successful.

3. Invest in your website

Make your website stand out from your competitors. Your website is the first impression that a customer will get. So invest money on a good SEO-friendly website. Have good contents and pictures in your website and make it attractive.

4. Start blogging

Create a blog on health and fitness and start posting good articles. The audiences should find the articles useful. That way they will be compelled to click on the links you provide on your blog. You can post these blog articles on Facebook as well.

5. Use video marketing

Video marketing is very effective as it gives soul to your message. It can be used to tell a story in a compelling way. If you make video of your sauna service, or steam bath, people will become very attracted seeing the video.

If these digital marketing tools are used smartly, then your spa or salon business can attract many customers and so increase the revenue of your business.

 

3 social media platforms you can’t ignore in 2016

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Social media is always a very lively platform for marketing your business. There are some emerging social media platforms which have become very successful within a very short time. Here are 3 social media platforms that seem to be very promising this year.

Pinterest!

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This is a visual discovery tool that brainstorms ideas for different projects and interests.This has become a very popular social media platform now. Pinterest now has more than 100 million monthly active users. The content in Pinterest has bigger lifespan than any other social platform. 75% of the traffic in Pinterest! comes through mobile.

Snapchat!

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Through this platform, users can send stories and contents. It’s simple and versatile. As a result, it’s popularity is growing. Initially, it started as friend-based interactions. Slowly, it expanded to brands. It’s sponsored geofilters have created an excellent opportunity for businesses. Users can customize their stories that relates to the brand with logo using this geofilter feature. It is also possible to send live story video.

Instagram!

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Instagram! has grabbed 400 million monthly active users in just five years. About 80 million photos are being shared every day through Instagram! It has now become a very powerful social media platform. Try to use your hashtags properly; you will get 30% more engagement.

These three social media platforms look very promising this year. If you own a business then you should make good use of these platforms to reach huge number of audiences with your content.

4 reasons for using Facebook ads

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Social media is a great platform for increasing exposure and traffic for your website. Social media plays a great role in creating loyal customers, and generating leads and sales. You can use Facebook ads to help your business become successful. Here are the reasons why.

1. People spend more time on Facebook

No business can ignore Facebook now for its popularity. People are always on Facebook. Statistics show that an average person spends about 28 percent of his or her time on social network, especially Facebook. An average American spends 40 minutes each day just on Facebook. Facebook has a large, engaged audience which is hard to ignore. So, if you place ad here, it will be very effective.

2. Facebook organic reach is almost dead

Now less than 0.5 percent of Facebook fans view your Facebook page updates. Facebook has now reduced the visibility of business pages. So, you need to use Facebook ads if you want to get customers. For only $50, your message can reach about 5,000 to 10,000 people. You can also place very targeted ads.

3. Highly scalable content promotion with ads

You are creating great content for your site, but not much people are seeing it. You need to use Facebook ads to increase the reach of your content to a vast number of audiences. By using ads, you may get more organic reach for your content

4. Get more targeted customers

Using Facebook ads, you can target your customers by demographics, location, gender, age, behavior, interests and connections. Facebook ads are very powerful targeting tools. Your chance of getting actual customers increase with the use of Facebook ads.

Gone are the days when you could easily reach your audience with good content and latest updates. Now you can have very few organic reach. That’s why Facebook ads have become necessary for promoting your site.

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