Social media is a great platform for increasing exposure and traffic for your website. Social media plays a great role in creating loyal customers, and generating leads and sales. You can use Facebook ads to help your business become successful. Here are the reasons why.
1. People spend more time on Facebook
No business can ignore Facebook now for its popularity. People are always on Facebook. Statistics show that an average person spends about 28 percent of his or her time on social network, especially Facebook. An average American spends 40 minutes each day just on Facebook. Facebook has a large, engaged audience which is hard to ignore. So, if you place ad here, it will be very effective.
2. Facebook organic reach is almost dead
Now less than 0.5 percent of Facebook fans view your Facebook page updates. Facebook has now reduced the visibility of business pages. So, you need to use Facebook ads if you want to get customers. For only $50, your message can reach about 5,000 to 10,000 people. You can also place very targeted ads.
3. Highly scalable content promotion with ads
You are creating great content for your site, but not much people are seeing it. You need to use Facebook ads to increase the reach of your content to a vast number of audiences. By using ads, you may get more organic reach for your content
4. Get more targeted customers
Using Facebook ads, you can target your customers by demographics, location, gender, age, behavior, interests and connections. Facebook ads are very powerful targeting tools. Your chance of getting actual customers increase with the use of Facebook ads.
Gone are the days when you could easily reach your audience with good content and latest updates. Now you can have very few organic reach. That’s why Facebook ads have become necessary for promoting your site.