Category Archives: Social Media

3 social media platforms you can’t ignore in 2016

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Social media is always a very lively platform for marketing your business. There are some emerging social media platforms which have become very successful within a very short time. Here are 3 social media platforms that seem to be very promising this year.

Pinterest!

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This is a visual discovery tool that brainstorms ideas for different projects and interests.This has become a very popular social media platform now. Pinterest now has more than 100 million monthly active users. The content in Pinterest has bigger lifespan than any other social platform. 75% of the traffic in Pinterest! comes through mobile.

Snapchat!

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Through this platform, users can send stories and contents. It’s simple and versatile. As a result, it’s popularity is growing. Initially, it started as friend-based interactions. Slowly, it expanded to brands. It’s sponsored geofilters have created an excellent opportunity for businesses. Users can customize their stories that relates to the brand with logo using this geofilter feature. It is also possible to send live story video.

Instagram!

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Instagram! has grabbed 400 million monthly active users in just five years. About 80 million photos are being shared every day through Instagram! It has now become a very powerful social media platform. Try to use your hashtags properly; you will get 30% more engagement.

These three social media platforms look very promising this year. If you own a business then you should make good use of these platforms to reach huge number of audiences with your content.

4 reasons for using Facebook ads

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Social media is a great platform for increasing exposure and traffic for your website. Social media plays a great role in creating loyal customers, and generating leads and sales. You can use Facebook ads to help your business become successful. Here are the reasons why.

1. People spend more time on Facebook

No business can ignore Facebook now for its popularity. People are always on Facebook. Statistics show that an average person spends about 28 percent of his or her time on social network, especially Facebook. An average American spends 40 minutes each day just on Facebook. Facebook has a large, engaged audience which is hard to ignore. So, if you place ad here, it will be very effective.

2. Facebook organic reach is almost dead

Now less than 0.5 percent of Facebook fans view your Facebook page updates. Facebook has now reduced the visibility of business pages. So, you need to use Facebook ads if you want to get customers. For only $50, your message can reach about 5,000 to 10,000 people. You can also place very targeted ads.

3. Highly scalable content promotion with ads

You are creating great content for your site, but not much people are seeing it. You need to use Facebook ads to increase the reach of your content to a vast number of audiences. By using ads, you may get more organic reach for your content

4. Get more targeted customers

Using Facebook ads, you can target your customers by demographics, location, gender, age, behavior, interests and connections. Facebook ads are very powerful targeting tools. Your chance of getting actual customers increase with the use of Facebook ads.

Gone are the days when you could easily reach your audience with good content and latest updates. Now you can have very few organic reach. That’s why Facebook ads have become necessary for promoting your site.

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